Recover from Sales Avoidance & Marketing Fatigue with Annie P. Ruggles

Use Your Uniqueness to Create Competition-Less Campaigns!

Sales and Marketing Strategist and Consultant, Annie P. Ruggles

"The only person I've ever trusted to do any marketing for me."

- Jennifer Urezzio, Founder of Soul Language

Wow! Growing your service-based business sure can suck - especially in the hands of the wrong sales & marketing strategist.

Hi. I’m Annie. That nonsense stops now.

If it doesn’t sound like you, we won’t say it. If you don’t like it, we won’t do it.

(I can’t believe I have to promise that, but I’ve heard some sh*t and I’m guessing if you’re here, you’ve experienced it firsthand.)

If you’re in a hurry, I suggest these hotspots:

My testimonials will vouch that I treat my client co-creators like family and am fiercely protective of their voice and values.

If you’re curious about what dazzling feats of buzz-building we could pull off together, I hope you’ll hop on my calendar.


But, you just got here. You may need to be romanced a little. I get that. Scroll down for goodies.

Wondering why biz building has to be so dang boring? Not anymore!

Instantly Actionable Small Business Strategies with a Pop Culture Spin

Instantly Actionable Small Business Strategies with a Pop Culture Spin

Join me & highly successful but utterly relatable guests as they decode the marketing, mindset, sales, and success hacks hidden within beloved movies, tv, music, books, and more.

Often goofy but never fluffy, each episode ends with easy-to-implement homework that will leave you feeling delightfully legit.

Think you're hopelessly bad at selling your services? I wrote this for you.

"Yesterday, I killed my Small Business.

These are my confessions - no, my cautionary tales."

- Weaver Manning

Read this free novella today.
Stop dreading sales calls tomorrow.

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    • "'The Coach Who Would Not Sell' is a short book that packs a sucker punch. The author, Annie P Ruggles shares her white-knuckling experiences as a sales coach who happens to possess the rare quality of integrity in an industry saturated with phonies, narcissists, and shamelessly self-promoting cult leaders.

      Think you are too creative, too sensitive, or too empathic to successfully sell your services? Not so fast, dear one. This book is one part memoir, one part folk tale, and one part roadmap to the promised land of selling without the sleaze." - Diann Wingert

    • "The novella contains steps (regular books call them chapters – here’s a secret, this isn’t a typical book) that expose Weaver’s business-building challenges.

      Annie P. Ruggles follows each challenge with actionable items that stretch the reader’s edges.

      Additionally, an accompanying podcast playlist supports the actionable items to help align the reader with the current business-building challenge." - Tina Muheim

    Need a pep talk? Jam session? Second set of eyes? Quick win?

    I really, reaaaaally love to solve a pesky problem for free. Just don't call it a "consultation," ok?

    Rest assured, I dazzle first and sell after (with your consent, of course). 

    My calendar is below, and you’re welcome on it.

    My client co-creators are my "why." Here’s what they say about me.

    I’m proud to have been named “audience favorite” at conference after conference.

    I’d love to add even more value to yours.

    • Bring the essence of ethical persuasion into your business! It's all about ditching the discomfort and embracing authenticity in your sales strategy. This approach ensures you connect genuinely with your clients, making the selling process feel like a breeze rather than a burdensome pitch. It's selling with integrity, keeping it real, and making good money without the ick factor.

    • Unpack the power of consumer psychology and receive a crystal-clear framework for understanding your clientele and your natural sales strengths. (Yes, you have some.) It's about recognizing and resonating with the distinct needs and behaviors of each buyer type. Transform your approach by learning how to tailor your communication and offerings with precision. It's about connecting quickly, enhancing customer rapport, and optimizing your sales playbook, all while maintaining your authentic voice and values!

    • Transform objections into opportunities with grace and savvy. Delve into the arts of empathetic objection handling and effective follow-ups, ensuring your sales conversations preserve dignity for both parties. This presentation equips you with a seven-step strategy to address concerns authentically, specifically, organically, and effectively .

    official bio

    Annie P. Ruggles is an internationally recognized marketing and sales fixer for overdelivering entrepreneurs. Over the past 13 years, she's handheld hundreds of founders through creative slumps, marketing fatigue, launches, and rebrands.

    Her specialty is amplifying founders' uniqueness as the ultimate differentiator, echoed in her businesses, The Non-Sleazy Sales Academy and Quirk Works Consulting.

    Annie's mission is to liberate folks from industry standards and "shoulds" to create resonant, competition-less marketing that converts. Annie is known for her out-of-the-box strategies and enthusiasm, showcased in her noir strategy novella and workbook, The Coach Who Would Not Sell, and her podcast, Too Legitimate To Quit: Growth Strategies with a Pop Culture Spin.

    origin story

    I'm the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base.

    (So clearly, I was, like, born for this.)

    I am supported nonstop by my hobbit husband, furkids (Tifa, Warby, Ziggy Starpug, Cheddar Bae Biscuits), and cherished friends.

    Get a great sample of my teachings and style on any of these fabulous podcasts.